Team UK in 2012 is strong. Dominating the single and album charts, homegrown urban talent is once again established as a bankable asset (Remember So-Solid circa 1999) which therefore makes the signing of artist and producer Labrinth by Simon Cowell an intelligent decision.
‘Electronic Earth’ sounds to me, like it would of regardless of this resurgence or Simon’s input. A strong, largely self produced body of work with a direction, to blend the acoustic with the electronic.
Labrinth vocals and messages bring the soul with lyrics such a “Boy’s don’t cry, I need treatment” on the mid tempo ‘Treatment” he blends electro elements in much the same way as Coldplay have with “Mylo Xyloto”
“Climb On Board” a standout for me and opener for the set, is a blended affair of piano rifts, AutoTune, D&B drums and Street Fighter effects. While single “Last Time” could be the soundtrack to any Sega mega drive classic. (Golden Axe anyone?)
This variation makes for a mature, refreshing and highly listenable, however the much needed punch, Labrinth is capable of (Tinie Tempah ‘Pass Out’ / Ms Dynamite “Neva Soft”) would of a been a nice addition.