Maharishi once again play with Pattern as part of the brand DPM initiative. DPM or Disruptive Pattern Material is the applications of Camouflage to non Military items. Collaborating with Casio and utilizing the ‘Bamdazzel’ pattern.
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Disturbing London, the clothing line fronted by Tinie Tempah has launched in Selfridges throughout the UK today (April 5th, also my birthday… Just saying) The label produced by streetwear maestro’s MHI, has been a project I worked on alongside EMI records, Disturbing London, Marketing queen Katie Rimmer and my team at SurgeryPR.
Originally an online exclusive, its great to see the collection in such good company stocked in Selfridges, which really showcases the line. Standout pieces for me include the Camo shorts (Every man should own a pair of camo shorts, again just saying. I’m not Mr Porter) which feature a bespoke Camoflage design designed by Hardy of Maharishi. I also would suggest checking out the Icon Shirt and Moto pant.
Peep a few shots of the collection and Selfridges space below
