Nike

Urban Industry SELECTED Issue 001

Urban Industry SELECTED Issue 001

The eCommerce grind has stepped UP! With each site producing more editorial content than a regator site can handle, online stores such as Mr Porter (and the soon to be reconnned with Matches… apparently) feature Journalist rosters that would have GQ crossing their t’s and dotting their i’s. Let alone the blog juggernaut that is Hybebeast blurring the lines between magazine and retailer. Its all getting rather mean on these eStreets.

Not to be left the starting blocks Urban Industry have launched their SELECTED series, an informed streetwear guide and lookbook. Featuring their favourite pecies from their vast offer, each selected and considered.
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Nike ‘Find Your Greatness’ London Olympics Video

Nike continue their Olympic marketing asseult with the ‘Find Your Greatness’ Campaign. Promoting that greatness isn’t found among the talent few, currently residing in London for the games. The clip visits London, Ohio, and London, Norway, East London, South Africa, and Little London, Jamaica to showcase sporting talent of all ages. Great results, once again. Press Play!

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A.P.C x Nike Dunk High

A.P.C x Nike Dunk High

With the Dunk high being the iconic high top (Blazer fans may differ) its makes sense for A.P.C to collaborate with the style for their Nike collection, which also included the Air Max 1 (Yup, they made some great choices) working with a tight colour palet of cream, blue and brown the range is kept simple featuring tonal uppers to great results. Read More.

Supreme Nike SB Dunks

Supreme Nike SB Dunks

Supreme team up with Nike once again for the release of the Nike x Supreme SB dunks crated to commemorate the 10 Year Anniversary of the Supreme Dunk Low, the sneaker features full-grain nubuck leather with embossed elephant texture made exclusively for Supreme.

Available in-store in NY, LA, London and online on July 19th. Available in Japan on June 21st.

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Nike x Disturbing London Blazer

Nike x Disturbing London Blazer

Tinie Tempah teams up with Nike, to launch the Disturbing London Nike Blazer. Released with a some what smaller fan fair when compared to the marketing monster that is the Kanye West “Yezzy” the kicks were debuted during his Hackney Weekender performance last month. Designed by the man himself, the Disturbing London ‘Nike Blazer Mid LR’ feature gold logo embroidery on the heel patch along with postbox red uppers. More details to follow…

A simple but efficient first effort one thinks, Thoughts?

Nike+ Training ‘Train Like the Pros’

Nike+ Training ‘Train Like the Pros’

With Nike already changing the game and adding new gen tools to the way we work out and train, with the introduction of the ‘Nike+iPod’ and ‘Fuelband’ the revolutionary brand are now taking the next step in merging technology and sports apparel. With the forthcoming release of the The Nike Lunar Hyperworkout+, Nike LunarTR1+. and Nike+ Hypedunk.
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Video: Nike Football ‘My Time is Now’ Advert

Video: Nike Football ‘My Time is Now’ Advert

Nike launched their new marketing campaign entitled ‘My Time is Now’ ahead of the European Championships. Screened for the first time during last nights Champions League final between Bayern Munich and Chelsea (No Comment) the clip features Cristiano Ronaldo, Franck Ribery, Wesley Sneijde and even a cameo from Lebron James!

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